I own zero articles of Rapha clothing. But I love one little part of this video: at 48 seconds, the group rides by a couple staring at their phones. The contrast between life lived through a screen (like you're doing right now, probably) and life lived behind bars (the bars of a bicycle, that is) is brilliant.
Oh, and the song, Catamaran by Allah-Las, ain't too shabby, either. Happy Thursday.